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National Repository of Grey Literature

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Franchising as a form of entering a foreign market Vágnerová, Jitka ; Turnerová, Lenka (advisor) ; Krajča, Jiří (referee) This bachelor thesis deals with franchising as a form of entering a foreign market. The thesis is divided into theoretical and practical parts. The first part is focused on the history of franchising, advantages and disadvantages connected with this kind of enterprise, franchise treaty and the development of franchising in the Czech Republic. The practical part describes two fitness franchise chains, the companies Expreska and Contours. Detailed record

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